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	<title>Comments on: Underpacking</title>
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	<description>Ace King, Check it Out!</description>
	<pubDate>Wed, 07 Jan 2009 07:47:58 +0000</pubDate>
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		<title>By: I Want My Jaffa Cakes &#124; DarrenBarefoot.com</title>
		<link>http://joedrumgoole.com/blog/2005/12/05/underpacking/#comment-5983</link>
		<dc:creator>I Want My Jaffa Cakes &#124; DarrenBarefoot.com</dc:creator>
		<pubDate>Sat, 28 Oct 2006 05:16:35 +0000</pubDate>
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		<description>[...] My curmudgeonly (no more than I, really) friend Joe makes a very valid point about cookie packaging. He took this photo of a box of Jaffa Cakes, a very tasty cookie of British origin (obsessive Wikipedia entry ahead): Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and donï¿½t notice that the contents no longer fill the packaging. Well guys ï¿½Some settling of contents may have occurred during transitï¿½ just doesnï¿½t cut it in this case. And yes I know it says 12 cakes in the pack, which means that strictly speaking the trades the descriptions act has not been breached, but lets face it, the game is up. [...]</description>
		<content:encoded><![CDATA[<p>[...] My curmudgeonly (no more than I, really) friend Joe makes a very valid point about cookie packaging. He took this photo of a box of Jaffa Cakes, a very tasty cookie of British origin (obsessive Wikipedia entry ahead): Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and donï¿½t notice that the contents no longer fill the packaging. Well guys ï¿½Some settling of contents may have occurred during transitï¿½ just doesnï¿½t cut it in this case. And yes I know it says 12 cakes in the pack, which means that strictly speaking the trades the descriptions act has not been breached, but lets face it, the game is up. [...]</p>
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