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	<title>Comments on: David McWilliams deflates our wealth bubble</title>
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	<link>http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/</link>
	<description>Ace King, Check it Out!</description>
	<pubDate>Thu, 20 Nov 2008 09:01:16 +0000</pubDate>
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		<title>By: Technology in plain English &#187; Blog Archive &#187; You , Paris Hilton and the value of your Personal Brand</title>
		<link>http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-13774</link>
		<dc:creator>Technology in plain English &#187; Blog Archive &#187; You , Paris Hilton and the value of your Personal Brand</dc:creator>
		<pubDate>Wed, 03 Jan 2007 23:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-13774</guid>
		<description>[...] What&#8217;s a personal brand got to do with me? I&#8217;m (thankfully) not about to release a fitness video. That&#8217;s only for A, B or C list celebrities. Down here in the Z-List of Technology Blogging , you get draft Web 2.0 books , and you will enjoy them! Maybe instead of brand , I said &#8216;reputation&#8217; or &#8216;recommendations&#8217; you would understand better - the notion that people know of your work , and are happy to employ you on that basis. Previously , this was by word of mouth. Now , with blogging , everybody can be a minor celebrity in their own niche. We&#8217;ve written about this before (&#8217;are blogs the new CV&#8216;), but with tools like LinkedIn, the trend is really taking off. Two Irish people who understand the value of a &#8216;personal brand&#8217; very well are David McWilliams and Sheila o&#8217;Flanagan. Both have taken what could be mundane jobs (Economist, Writing) and turned themselves into Stars. OK , Enterprise Technology is never going to have same mass market appeal, but just as David and Sheila are well known in our own little Irish pond, perhaps someday I could be the Jade Goody of the technology world. Update:To show the power of blogging , when I did a searchÂ  for David McWilliams site, despite his massive RTE exposure , it was Joe Drumgooles blog that came up first. [...]</description>
		<content:encoded><![CDATA[<p>[...] What&#8217;s a personal brand got to do with me? I&#8217;m (thankfully) not about to release a fitness video. That&#8217;s only for A, B or C list celebrities. Down here in the Z-List of Technology Blogging , you get draft Web 2.0 books , and you will enjoy them! Maybe instead of brand , I said &#8216;reputation&#8217; or &#8216;recommendations&#8217; you would understand better - the notion that people know of your work , and are happy to employ you on that basis. Previously , this was by word of mouth. Now , with blogging , everybody can be a minor celebrity in their own niche. We&#8217;ve written about this before (&#8217;are blogs the new CV&#8216;), but with tools like LinkedIn, the trend is really taking off. Two Irish people who understand the value of a &#8216;personal brand&#8217; very well are David McWilliams and Sheila o&#8217;Flanagan. Both have taken what could be mundane jobs (Economist, Writing) and turned themselves into Stars. OK , Enterprise Technology is never going to have same mass market appeal, but just as David and Sheila are well known in our own little Irish pond, perhaps someday I could be the Jade Goody of the technology world. Update:To show the power of blogging , when I did a searchÂ  for David McWilliams site, despite his massive RTE exposure , it was Joe Drumgooles blog that came up first. [...]</p>
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		<title>By: Joe</title>
		<link>http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-2664</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Sat, 15 Jul 2006 21:50:07 +0000</pubDate>
		<guid isPermaLink="false">http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-2664</guid>
		<description>Paul,

Buying a new house is not the problem, thats just debt exchange, the real danger for irish people is those people who get a mortgage, wait for the value to go up,  then leverage that mortgage via an interest only mortgage to purchase a second property. Then repeat that two or three more times. They are now heavily leveraged against a rising property market. If    (when?) the bubble bursts, they will dump their property faster that a rose of tralee escort drops a loosing partner. Unfortunately so will everybody else in the same situation, and as it takes at least two months to sell a property they will never catch up with a falling market and will watch close after close fail to happen as the market drops.</description>
		<content:encoded><![CDATA[<p>Paul,</p>
<p>Buying a new house is not the problem, thats just debt exchange, the real danger for irish people is those people who get a mortgage, wait for the value to go up,  then leverage that mortgage via an interest only mortgage to purchase a second property. Then repeat that two or three more times. They are now heavily leveraged against a rising property market. If    (when?) the bubble bursts, they will dump their property faster that a rose of tralee escort drops a loosing partner. Unfortunately so will everybody else in the same situation, and as it takes at least two months to sell a property they will never catch up with a falling market and will watch close after close fail to happen as the market drops.</p>
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		<title>By: pth</title>
		<link>http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-2655</link>
		<dc:creator>pth</dc:creator>
		<pubDate>Sat, 15 Jul 2006 13:34:40 +0000</pubDate>
		<guid isPermaLink="false">http://joedrumgoole.com/blog/2006/07/13/david-mcwilliams-deflates-our-wealth-bubble/#comment-2655</guid>
		<description>So what are you doing buying a new house then? You better hope that software business takes off! ;-)</description>
		<content:encoded><![CDATA[<p>So what are you doing buying a new house then? You better hope that software business takes off! <img src='http://joedrumgoole.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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