Make sure that the stuff you work on has more users than developers. Once you breach this threshold lots of other good rules come into play, but if you can’t kick the doors in on this one then your project is going to sink without trace.
Joe's First Rule of Software Economics
Copacetic 
Dude – users are, like, so 1990s!
You don’t need *any* users if you go for a trade sale 😉
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